BA (Hons)
The programme personally curated by Professor Jimmy Choo OBE.

Duration
3 Years, Full Time
Next intake
September 2026
Location
Mayfair, London
Award
BA (Hons), validated by University of Suffolk
The programme
The only programme of its kind in the world, taught inside a working atelier. You will last shoes, model leathers, engineer heels, and design bags, belts and jewellery — under the direct guidance of Professor Jimmy Choo OBE and the JCA master craftsmen.
Who it's for
For makers who see the object as sculpture. Precise. Patient. Devoted to craft.
The curriculum
Year 1
Lasts, patterns, uppers, soles — the architecture of footwear.
Year 1
Sourcing, cutting, skiving, hand finishing.
Year 2
Bags, small leather goods, jewellery, hardware.
Year 2
From sketch to sample, working with Italian ateliers.
Year 3
A capsule of footwear or accessories under mentorship.
Year 3
Licensing, private label, DTC, wholesale.
Where it leads
JCA alumni sit inside the world's most desired maisons and run some of the most watched independent labels in London, Paris, Milan and New York.
Continue exploring
The Feed

Open Day
Meet our tutors. Tour the atelier.

JCA Summer Camp
Featuring students of Harrow International Hong Kong.

JCA Open Day — July 11th
Portfolio reviews. Live cutting demonstrations.

Graduate Show 2025
First look at this year's collections.

Atelier
Silk, wool, hand-loomed jacquards.

Alumni
Where our graduates walk next.