Summer Camp II
Fashion Summer Camp — Business
Build a fashion brand in two weeks.
Duration
2 Weeks
Next intake
August 2026
Location
Mayfair, London — residential
Award
JCA Summer Camp Certificate
The programme
An atelier education.
The entrepreneur's summer. Concept a brand, cost a range, film a campaign, and pitch to a panel of industry leaders.
Who it's for
Aspiring founders and future creative directors aged 16–21.
The curriculum
What you'll study.
Week 1
Brand Concept
Positioning, name, identity, brand world.
Week 1
Product & Costing
First range, sourcing, price architecture.
Week 2
Campaign
Film a launch campaign on location in London.
Week 2
Pitch
Present to a panel of investors and press.
Where it leads
Graduates of this programme go on to lead.
JCA alumni sit inside the world's most desired maisons and run some of the most watched independent labels in London, Paris, Milan and New York.
- —Brand identity & campaign
- —Costed launch plan
- —Priority pathway to BSc (Hons)
Continue exploring
Related summer camps.
The Feed
Follow us @jcalondon
Open Day
Foundation Diploma in Fashion Design
Meet our tutors. Tour the atelier.
JCA Summer Camp
What makes a fashion brand?
Featuring students of Harrow International Hong Kong.
JCA Open Day — July 11th
Mayfair Campus & Boston Manor
Portfolio reviews. Live cutting demonstrations.
Graduate Show 2025
Backstage — Class of 2025
First look at this year's collections.
Atelier
Textile studies with Master Weavers
Silk, wool, hand-loomed jacquards.
Alumni
From Mayfair to Milan
Where our graduates walk next.