Short Course
Launching a Fashion Brand
Six weeks to go from idea to investable brand.
Duration
6 Weeks
Next intake
Rolling — Spring, Autumn
Location
Mayfair, London / Hybrid
Award
JCA Certificate of Completion
The programme
An atelier education.
For founders. Build a positioning, a business model, a launch plan and a pitch — with weekly critiques from investors, buyers and brand leaders.
Who it's for
Founders, side-project designers, and career switchers with a concept.
The curriculum
What you'll study.
Week 1
Positioning & Brand World
Who you are, who you're for, why now.
Week 2
Product & Pricing
Costing, margin, MOQ, sourcing partners.
Week 3
Go-to-Market
DTC, wholesale, pop-up, drops.
Week 4
Brand & Content
Identity, photography, editorial voice.
Week 5
Funding & Operations
Bootstrapping, angels, cap tables, first hires.
Week 6
Pitch Night
Present to a panel of investors and press.
Where it leads
Graduates of this programme go on to lead.
JCA alumni sit inside the world's most desired maisons and run some of the most watched independent labels in London, Paris, Milan and New York.
- —Investment-ready pitch deck
- —Costed launch plan
- —Investor & mentor network
Continue exploring
Related short courses.
The Feed
Follow us @jcalondon
Open Day
Foundation Diploma in Fashion Design
Meet our tutors. Tour the atelier.
JCA Summer Camp
What makes a fashion brand?
Featuring students of Harrow International Hong Kong.
JCA Open Day — July 11th
Mayfair Campus & Boston Manor
Portfolio reviews. Live cutting demonstrations.
Graduate Show 2025
Backstage — Class of 2025
First look at this year's collections.
Atelier
Textile studies with Master Weavers
Silk, wool, hand-loomed jacquards.
Alumni
From Mayfair to Milan
Where our graduates walk next.